The Dark Knight Rises: The next step in film promotion?
In modern cinema, films can live or die based on the marketing campaigns behind them. If the marketing isn’t right, even the best film can be ignored; whilst with the right promotion behind it, even the worst film can be a huge success. Sure, there’ll always be films like “The Shawshank Redemption”, which find their audience purely through word of mouth, but these are becoming increasingly rare. Nowadays, it’s a strong marketing strategy... Read More
The Merits of Internet Video
Internet video is a boom business right now. Ever since broadband connections became prevalent people have been producing and sharing videos online on a whole range of subjects, and the business world has realised the huge benefits of incorporating video content. I won’t go overboard on how to best use this content – I wrote a lengthy blog several months ago giving a step by step guide on how to harness social media channels to ensure... Read More
Spam, and How Not to Do It
Over the last few days the IMM-PR website has been under siege. I sat down at my desk on Monday and fired up my email client to see 60+ comments awaiting moderation on various pages throughout our site. I’d love to say I was excited at the prospect of so many people reading my work, finding it engaging and electing to leave me a short note outlining their own point of view and maybe a few suggestions for further reading, but in truth the... Read More
The Twitter Joke Trial – How Careful Are You Online?
“Cr@p! Robin Hood airport is closed. You’ve got a week and a bit to get your s#!t together otherwise I’m blowing the airport sky high!!” Not my words, and not my sentiment (your honour), though I must take credit for the censorship of some of the more colourful language. This statement, released over Twitter almost a year ago, has landed one individual in very hot water and made many tweeters extremely nervous. The man responsible... Read More
A Good Day Out at Business Week Live
Networking events are great, aren’t they? You get the chance to shake hands and chat to all the movers and shakers in your business community, get your brand out there for all to see and drink tea out of polystyrene cups! Whether you love them or hate them (I love them!) Events such as yesterday’s ‘Business Week Live’, the inaugural business exhibition hosted by Archant KOS Media at the Kent Showground at Detling Hill, really... Read More
COMMUNICATIONS
At IMM-PR we develop and deliver effective communications strategies whether it is through business-to-business PR, consumer PR, online PR, brand building, reputation management, community relations, promotions, or events – we get you the best publicity. Read More
MEDIA RELATIONS
At IMM-PR we work hard to obtain coverage in local, regional and national print, broadcast and web publications through the media. We understand the media landscape and what journalists and broadcasters want and we are confident that we can deliver excellent coverage for you. Read More
ONLINE PR
We help our you to understand how to apply and benefit from online and social media. Our services include online PR consultancy, implementing social media campaigns, and online video production. Read More
Communications
Promotion for the National Blood Service donation days at Kent Science Park resulted in a 60% increase in Donors and positive media coverage At IMM-PR we develop and deliver effective communications strategies that enable you to engage with your target audiences via positive publicity. We have the knowledge and experience to integrate a wide range of communication techniques designed to raise your profile, build your reputation and help you to communicate... Read More
Media Relations
Very simply IMM-PR will write and then distribute your press release to the online and offline media on your behalf. A typical broadcast, newspaper or online news desk receives hundreds, if not thousands, of press releases and pictures every day. IMM-PR understands how to make your news stand-out and make sure your releases are read and used. We have a track record of obtaining coverage in local, regional, trade and national print, radio, television... Read More