Social media allows you to instantly create a dialogue, monitor and analyse the behaviour of your target audiences.
It is also a platform where almost anything goes – and that includes the people who may not be happy with your product or service who will easily find ways of talking about you online, spreading bad news like a virus.
There are legendary examples of the sort of damage afflicted to a brand and its reputation that social media platforms have caused, so IMM PR has partnered with experts who work with us to monitor the digital ʻchatterʼ going on about you and when there is cause for alarm, we alert you to the problem and work with you to solve it.
A surprising proportion of social media users are media – formal press, and informal press which includes bloggers and informal commentators. Social media is becoming yet another influencer channel, which cannot be ignored in any communications plan.
It is therefore important to capture the high ground in any PR campaign and strategically incorporating effective online PR as part of your overall PR strategy is part of our integrated approach to meeting your objectives – this might include creating video news and content for your own site, or utilisng social media to interact directly with your customer base.
Whether we are targeting influential bloggers, setting up and managing forums, creating online content or developing a social media campaign delivering results and managing your online reputation is part of what IMM-PR can do for you. Email us for more information.
IMM-PR Managing reputation online.